From a desire to create clothes for the way women really live, Allison creates go-to pieces often inspired by her favourite decade - the 70s. The result: clothes that exude both playfulness and effortless style. Allison adheres to a “slow fashion” point of view, creating new styles ever season but with a quality and timelessness that allow her pieces to be enjoyed for years.

Allison Wonderland is designed for a woman’s beautiful everyday life: fun, feminine and chic pieces that truly fit, flatter, and feel good, whether at work, running around town, or celebrating the good times with family and friends.